AI in Property Management
Property Management Systems
PropTech & Automation
Scaling Your PMC
Systems Thinking
October 30, 2025
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By Rob Lowry | Founder, LaunchEngine October 30, 2025
If you’re still building your company around people and software, you’re already behind.
I’m Rob Lowry, founder of LaunchEngine (est. 2020).
I’ve personally architected adaptive operating systems for more than 100 property management companies across 30,000+ doors, spanning single-family, multifamily, and student housing portfolios.
Before LaunchEngine, I scaled a 1,000-unit portfolio using nothing but Buildium, Google Sheets, and a prayer. I know the duct-tape life - and I know how to burn it down and rebuild it right.
👉 Full bio Here
Most PMCs aren’t innovating. They’re just layering chaos.
They're buying into the "Best in Market" narrative, fed by the SaaS companies and the affiliate consultant echo chamber.
Buy AppFolio → hire a coordinator → add Workflow Management Tool → add Maintenance tool → add some other dashboard tool → add Zapier → pray.
Result: 6-7 logins, 70+ tabs, and bottlenecks everywhere.
You don’t need more automation.
You need architecture - one system that learns, self-optimizes, and scales with you.
If I were launching a PMC today, here’s the exact framework I’d deploy.
It’s already battle-tested with our newest clients:
Core Stack: monday.com + custom AI layer (OpenAI + Make.com).
All data flows into one operational layer. No silos. No CSV hell.
AI auto-assigns tasks, drafts emails, triages tickets, and sends Slack summaries by 7 AM.
Example:
A large multifamily portfolio in Canada cut tenant onboarding from a full week of back and forth to 2 total clicks in a 2025 pilot.
Strategic Operator (You): Focused on dashboards, decisions, and direction.
AI-Augmented Ops Manager: Monitors predictive KPIs and anomaly alerts.
Relationship Concierge: Handles owner and resident experience.
Fractional Experts: Finance, marketing, or data - about 10 hours per month.
Data Ingest: Buildium → monday → single AI brain.
SaaS made property management digital.
Adaptive systems make it intelligent.
Old Model:
New Model:
You can keep duct-taping apps together and calling it innovation.
Or you can deploy the last system you’ll ever need to rebuild.
At LaunchEngine, we’ve built over 100 production-grade workspaces that evolve faster than the market shifts.
Future-proof systems that scale your business, not slow it down.
We’ll audit your stack, map the leaks, and hand you a migration blueprint.
No sales pitch. Just clarity.
Property Management: Solved.